People Based Marketing
8 Essential Questions to Maximize Your MMS Campaign
Engage with your customers in a more powerful way using MMS.
Predicting the Future of Retail Marketing
Three Tips for Retail Marketing Success in the Second Half of 2017
1. Brands are Creating Memorable Experiences
2. Experiences Must be Personalized by Leveraging the Latest Technology
3. Collecting the Right Data Will Ensure Success
Effective SMS Marketing; What makes it good and what to do better
Chad Starbuck, our mobile resident expert is back to share his insight on the top 10 ways to make SMS work best for your mobile marketing strategy
Temperatures may be rising, but Peak planning is top of mind
TNow is the time to bring back tried and true tactics - with innovative new applications - to make campaigns feel updated. Now is the time to evaluate what can be done to lay the groundwork for a successful 2017 Peak.
The Attribution Conundrum – Understanding the Best Attribution Mix for Continued Growth
With 2017 at its halfway mark it’s the perfect time to assess your marketing performance and the analytic methods you use to measure growth.
Unsubscribes – Learning from Love Lost
Marketers can embrace this as an opportunity to learn if you analyze the past, take action in the present and ultimately make an impact for the
What to consider when developing a mobile strategy
oday we are all about mobile. Who needs it, why do we need it? Where do we get it? How do we implement it effectively? Our mobile guide is Chad Starbuck, director of mobile solutions at Zeta Global.
Zeta Global Recognized as Top 20 Most Promising CRM Solution 3rd Year in a Row
Earlier this month, CIOReview recognized our contribution to this ever-evolving industry by naming us to its Most Promising CRM Solutions Provider List for the third year in a row.
Machine Learning Demystified - An Interview with David Daniels
Today we are welcoming back David Daniels from The Relevancy Group to talk to us about Machine Learning and the game-changing role it can play in personalization.
Q: First click, last click, any click…what’s the right “click” measurement in 2017? And, does it vary by industry? DD: Well that it is a very complex question and the answer is a long one. Largely it does depend by industry, but we are advocating a more sophisticated method than last click, such as diverse methods that incorporate testing.
What Happens in Vegas…Marketers Share at Sherpa Summit
Another trip to Vegas to gain some fresh inspiration from the Marketing Sherpa Summit. This event pulled in a diverse set of companies with a broad range of marketers.
ShopTalk – Overflowing with Innovation, Inspiration… and Attendees!
Last week over 325 industry-leading speakers descended upon Vegas to share a glimpse of what’s ahead for retailers in 2017 including ideas from what the future of AI holds, how computers will adapt to humans (vs. us adapting to them), to the evolution of the customer experience, where remaining relevant and making sense of data overload are some of the core challenges brands face.
eTail Delivers Successful Retail Marketing Strategies
I was most impressed by the number of honest discussions around the challenges retailers face and how combining data and innovation is driving businesses forward.
2016 Holiday is a “Wrap” – What Gifts Did Marketers Receive to Make 2017 Even Bigger?
The results are in and the 2016 holiday season was one for the [online and mobile] record books.
Holiday 2016: Big Retailers Make Drastic Moves as Consumers Shift Purchasing to Online Sources
Growth for online spend appears to be more than double that overall figure, in the neighborhood of 7 to 10 percent. This is attributable to the astonishing 80% of Americans who are now online shoppers .
Are Your Marketing Messages Transforming That Charlie Brown Tree Into a Bright Beautiful Fern?
Are your final marketing messages hanging together by a few fragmented needles or will they be shining brightly as the clock ticks to midnight on Christmas Eve?
20 Shopping Days Until Christmas Means 20 Days Left to Reach Your Key Consumers
Don’t let the threat of dwindling shopping days scare you into thinking that you cannot still find a way to influence purchase decisions with consumers. In our last post we learned how and where consumers are shopping this season and today we are going to share our tips for converting those last-minute consumers into sales.
Consumers Choose Family and Online Convenience This Holiday Season
It’s time to come up for air for a brief moment and reflect on the biggest retail weekend of the year. During this critical sales period, it’s important to know what trends are ringing true this holiday season.
+ Identity management for cross-device targeting
+ A centralized insights platform with business intelligence
+A digital marketing platform for syndicating with anonymous media platform
Happy Holidays to “You”: Getting Up Close and Personal with Consumers
With Back Friday just days away, months of planning and hard work for your company’s 2016 holiday campaigns are quickly going to be put to the test.
It’s Never Too Late to AMPlify Your Creative for Greater Impact
In three easy steps you can quickly evaluate and improve your email campaign effectiveness, it’s time to “AMP” up your creative. Apply, Measure, Impact
Let it Go, Let it Go, Let it Go
Before you let the email go, look at your data, check it twice, and find out if your audience will be naughty or nice.
Holiday Baking… Meticulous Measurement
Learn top data analyses you should conduct now to enhance message strategies throughout the holiday season.
No Brown Paper Packages Tied Up With String Here
A new Zeta blog article provides tips and strategies to plan for a more effective, more profitable 2016 holiday season. Make 2016 Peak the best yet!
Holiday Past - Marketing Lessons Learned
Kick start your holiday planning with Zeta’s Peak 2016 blog series. You’ll find 2015 lessons learned, analyst insights and other marketing best practices.
4 Tips for Retention Email Campaigns
Learn how to implement email programs that will help maintain and grow your business.
The Importance of Being Engaging
Examine how to create email campaigns that drive greater engagement from your customers.
Turning Abandonment into Conversion
Strong lifecycle campaigns ensure excellent relationships with your customers, leading to purchases and higher returns. After 10 years of email marketing experience, I’ve collected many best practices to help you create a lasting customer lifecycle experience.
3 Welcome Message Tips
You get one chance to make a first impression. How can you turn your first encounter with customers into a lifelong friendship?
Driving Marketing Value Through Advanced Data Modeling
Thank you to all who registered and joined the recent webinar, “Driving Marketing Value Through Advanced Data Modeling,” which was hosted by The Relevancy Group and sponsored by Zeta Interactive. If you weren’t able to join, here is a little recap
Apple Watch and Email Marketing - Game Changer?
Apple changed the email world with the iPhone, but will it with the Apple Watch? Here are 3 reasons why email is safe from surprises this time.
Don’t Stop Emailing: When it’s OK to Email “Disengaged” Customers
Zeta uses actionable data, insightful analytics, and proprietary technology to acquire, engage and retain customers for Fortune 500 and Middle Market brands
Sender Reputation – Hard To Gain, Easy to Lose
Poor reputation of a sender can cause marketers’ emails to land into spam/bulk folders and sometimes to not even be delivered to a recipient’s inbox. However, a good reputation enables a sender to effectively land emails into a customer’s inbox.
Ask Them Out, Get Engaged and Leverage Strong Relationships; The Secret to Increasing Sales in the CPG Industry
Working with consumer packaged goods (CPG) clients is always a fun and challenging endeavor. I’ve found that consumers are either very passionate about their favorite brands or adamant about why they don’t like something and are very eager to share their product reviews with others.
Millennials and Money: Four Tips for Financial Institutions
Today, earning and keeping millennial customers is vital. Nowhere is this priority more important than in modern financial institutions
Being “Right” is Critical for Clients to Master in 2015
Matthew Swift highlights three marketing strategy tips to target consumers with the right message, at the right time, and in the right place.
What You Need to Know About CASL
The long awaited Canadian Anti Spam Legislation (CASL) went into effect on July 1, 2014. We've put together a list of things you should know about CASL to help your company comply.
Five Key Highlights from IRCE 2014
Zeta Interactive attended the 10th annual Internet Retailer Conference and Exhibition (IRCE) at the McCormick Center in Chicago June 10th-13th. Zeta Interactive was on-site to better understand retailer’s marketing needs, share expertise, and offer solutions to solve for their most complex marketing problems.
How to Win at Search Marketing
Search engine marketing has become far more competitive in the education space, making it increasingly difficult for a university to win at search. This is caused by a number of factors
Gmail Image Caching
Google quietly began to proxy images through their own servers, impacting the way they were cached. The change was intended to enable Gmail to display images to users instantly without the need to click a “view images” link. But in doing so it inadvertently prevented marketers from tracking re-opens and stopped real-time content from being served upon re-opens.
Zeta Delivers Sterling Performance in Red Pill Email Competition
The Red Pill Email 2014 Email Vendor Features & Functions Guide has been published and Zeta Interactive was awarded two Silver Medals for its sterling performance.
Zeta Wins Gold in The Relevancy Ring
Zeta Interactive wins gold medals in The Relevancy Ring email buyers guide.
Don't Get Caught By the Same Old Traps
Back in October, SpamCop.net activated a set of new spam traps, as well as some old ones. In January, they did it again, this time reactivating spam traps that were as much as two years old.
Stop Bots from Spoiling Your List and Infiltrating Your Website
Have you found invalid email addresses creeping into your list via the subscription page? It could be a sign that malicious bots are attempting to access your site.
Breaking-up Is Hard To Do: Why Unsubscribe Doesn't Have To Be The End Of The Relationship
A lot of email marketers dread the unsubscribe link. They view it as the end of a relationship. But it doesn't have to be that way. Instead of fearing the process, email marketers should embrace it as an engagement opportunity
Getting the Picture with Email
Have you ever wondered whether the beautiful images you include in your email messages actually get seen? The answer might surprise you. A lot of recipients block images in HTML formatted messages either by personal preference or by default email client settings. Some people block HTML messages altogether.
When It Comes to Sharing, Email Is Caring
SocialTwist looked at results from more than 40 campaigns for consumer packaged goods marketers. It found that when it came to sharing and conversion, email beat the two leading social networks combined!
Managing Recycled Yahoo! IDs
Have you noticed a recent increase in unsubscribes or a rise in the number of complaints concerning your mailings? It could be due to Yahoo!
Gmail Promotions Tab: Good News or Bad News for Marketers?
Since May, Google has rolled out the new inbox which helps recipients see which emails they want to read. Brands are still waiting to determine the long term effect on Gmail engagement for emails relegated to the promotions tab.
Boost Engagement with Video In Email
With the amount of email found in most inboxes today, getting consumers to engage is tough. You have just seconds to attract their attention and convince them to act. Until recently email marketers had to rely mainly on strong subject lines, catchy headlines, and inviting images. But now there's an exciting new option: Video In Email.
Retail Goes All-In On Mobile Email
According to Forrester, mobile traffic has doubled since 2012. Email is ranked as the top source of mobile traffic for retailers. In fact, retailers reported that 28% of their email opens happen on phones and 16% on tablets
What's the First Thing Young People Do in the Morning?
The answer is email. A Survey Monkey study of 18-29 year olds conducted for Business Insider revealed that email was the first source checked by 44.14%. That's more than Facebook (27.03%,) news websites (14.41%,) or any other so.
Email In the Age of Social and Mobile
Forrester Research, Inc.'s June 24, 2013 report, Consumer Email Attitudes Continue To Improve, takes a look at the impact of social media and mobile on email and the findings should be music to the ears of email marketers.
Email's Role in Discovery Marketing
Forrester Research, Inc.'s June 2013 report, How Consumers Found Websites in 2012, provides some interesting statistics for marketers seeking to develop a multi-channel Discovery Marketing strategy.
Gmail is Changing Again. What Should I Do?
Gmail’s new category tab feature for organizing the inbox has been around for a mere few weeks, but email marketers and early adopters are already shedding light to the user experience, along with quirks, likes and dislikes